1991 Media Review

1991 Media Review

1991 Media Review

MAN SHALL NOT LIVE BY COMMITMENT ALONE

December 1991

It is no more news that journalists complain of poor rewards for the amount of work and risk that their jobs entail. However, the very essence of journalism makes it out as a job that requires commitment. The journalist is at work 24 hours daily. Even when he is not on the beat or at the office he is required to be on top of the news. That means being constantly watchful, always seeking new developments, issues or ideas that have a bearing to his job as society’s watchdog. It is simply a life of absolute dedication, of sacrifice…..Read More

KITE - FLYERS, POLICIES AND PRICE

November 1991

daily. Even when he is not on the beat or at the office he is required to be on top of the news. That means being constantly watchful, always seeking new developments, issues or ideas that have a bearing to his job as society’s watchdog. It is simply a life of absolute dedication, of sacrifice……Read More

ADVERTISING's DOUBLE ACT

September 1991

It is like a game of chess. You could play it by yourself but it would be boring. Beyond this, you may cheat, even without knowing it. It is the same for scrabble and some other games. You can’t play both ends of the field. This is more so in advertising, which however is not a game. True, advertising is about competition; but it is also about campaign. Advertising is war, and this not just a metaphor. While advertising stomachs a little bit of smart cheating here and there, it has no room for bedroom.If only for this reason, an advertising agency cannot pretend to sell effectively two brands of analgesics or detergent or toilet soap. Just as one man cannot play a game of chess…..Read More

PERSUADING VIEWERS

August 1991

In the days when he read the Network news-up till the late 70s – James Audu, pioneer NTA director of news, would sit relaxed in front of the camera, a smile on his face, his moustache strickingly trimmed, his cap tilted delicately to one side and his left shoulder angled in a particular way that gave him what one might call the Audu posture. One Audu watcher said he loved the way he almost imperceptibly wriggled his shoulder – perhaps unconsciously – while he delivered the news…..Read More

FREE PRESS, MY BOOT!

July 1991

“…We are not going to allow the press to disturb us on what we are doing. We shall not allow false publication against the police any longer. You (the press) went and reported that police shot two students at Yaba College of Technology, when in actual fact the students died as a result of the riots even before the police got there. That the police prevented them from going out of the gate, that it led to the death of one of the students…..Read More

HIGH COST OF PRINTED NEWS

June 1991

The Newspaper proprietors’ Association of Nigeria at its just concluded Annual General Meeting, discussed pnagervices to the reading public. “The AGM noted that a standard newspaper now costs a minimum of N3.50. In most cases, the cost is much higher depending on sources of production materials and level of efficiency attained……Read More

PRESS SIEGE

May 1991

It was a scandal, all right. But, with the news media, especially the popular ones – those appealing to emotions – it’s not enough to call it that. some juicy sobriquets have to be found. Even serious publications chose not to be left behind. Thus, we have had “mother of all stories” (African Concord, Newbreed), “the greatest drug scandal in Nigeria” (African Concord), “the one million naira drug scandal” (PARADE) and “the big story” (Sunday Mail)…..Read More

DANGER ON THE BEAT

April 1991

Death of two Nigerian journalists in the Liberian war re-awakens old questions about hazards of the profession

“FIDEL, GO AND GET YOUR INTERNATIONAL PASSPORT, go to Yusuf Mamman (then chief press secretary to Chief of General staff, Augustus Aikhomu), you are going ro Liberial”. That was, well, an order, one afternoon last August, from THISWEEK Publisher Nduka Obaigbena to Fidel Otuya, then a senior writer on the newsmagazine. No sooner had Obaigbena stated his charge than Otuya shot back, stemly:”No, publisher, l’m not going!”…..Read More

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